Flipkart case study
The Brief
Driving reach & impact to promote the Flipkart Big Billion Day Sale in 2016
quikr media solution
High impact delivered for Big Billion Day - the biggest ecommerce sale season in India, through customized ad
units and affinity audience targeting.
Customized Ad Units
Customizations included complete Homepage takeover for Big Billion Day Sale ads (example: native carousel banner) on website, app and push down ad units on category pages.
Affinity audience targeting
Highly targeted ads to users searching to buy or sell Cars, Bikes, Mobiles & Electronics showing relevant Deals on each category page.
the result
1.5% CTR
Overall campaign CTR of 1% which is 2X higher then committed.
